First, we send you a questionnaire to fill out in order to better understand your positioning and target audience. Then, our logo designer creates a mood board that contains all the information about the author, their genre, book characters, favorite book covers, fonts, color palettes, logo references, etc. This helps our designer to better understand your preferences and dig deeper into your writing world.
Then, we provide you with the logo preview on light and dark background and the main elements for your branding guidelines. At this stage, we accept your revisions on colors, fonts, details, and make changes if necessary.
After everything is approved, we provide you with the final files that include logo on white, black, and transparent background, branding guidelines, business card, and visualization of your branding elements on different products (t-shirts, cups, etc), and editable source files in PSD format.